Dublin, Ireland – February 23, 2011 – Ideal Binary Limited, a privately held Mac®, iPad™, iPhone® & iPod touch® developer and publisher, is pleased to announce the release of Grimm’s Rapunzel ~ 3D Interactive Pop-up Book for Mac®, available at $3.99 / €2.99 / £2.39 for the first week of release.
Ideal Binary has brought the award winning Grimm’s Rapunzel, the second in a series of interactive 3D pop-up ebooks for iOS, to the Mac App Store℠. Grimm’s Rapunzel has been hugely successful on iOS, winning a Best App Ever 2010 award (Best Kids App, iPhone Division). It was also long-listed for a 2010 Digitial Book World Publishing Innovation award, Children’s Book category.
Praised by both TUAW and iLounge, Grimm’s Rapunzel is recognised as being one of the most innovative children’s books of 2010.
Grimm’s Rapunzel is a uniquely presented adaptation of the classic Grimm Brothers’ tale. Featuring beautifully illustrated interactive 3D pop-up scenes to accompany the text, the reader can interact with the story in an entirely new way, playing with screen elements or viewing scenes from new perspectives. Accompanied by a fantastic music score, narrations in three languages and a host of highly interactive pop-up scenes, Grimm’s Rapunzel offers an incredibly immersive and educational experience that blurs the lines between books and games, defining a new category for interactive entertainment. The book features “Read to Me”, “Read it Myself” and “Autoplay” modes offering different ways to experience the story.
Powered by PopIris™ from Ideal Binary, Grimm’s Rapunzel further develops the new standard set by Grimm’s Rumpelstiltskin released earlier this year. Grimm’s Rumpelstiltskin was chosen by Apple to be iPad App of the Week in twenty countries around the world. Says Aidan Doolan, Ideal Binary co-founder: “We’ve extended platform support in our new PopIris™ technology so we can now target all iOS and also the Mac platform from a single source base.” He continues “The Mac build of Grimm’s Rapunzel brings all of the features of the iOS version, including top quality narrations, beautiful visuals and interactive scenes that weave the user into the story. We’ve also added full-screen support, which works amazingly well.”
A significant development of Ideal Binary’s original 3D Classic Literature Collection™ application, at the core of the PopIris™ toolset lies a proprietary high performance 3D eBook engine. Using cutting edge techniques PopIris™ can produce a convincing 3D simulation of a real book, while also integrating highly interactive 3D scenes, allowing the reader experience the underlying story in an incredibly immersive way. The engine enables PopIris™ based eBooks to out-perform other interactive books of this nature.
Grimm’s Rapunzel is the second release in a series of books to be powered by the PopIris™ engine. Find out more at www.pop-iris.com.
Download the press pack at http://www.pop-iris.com/rapunzel/presspack.zip
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[http://www.pop-iris.com/rapunzel/presspack.zip]
Founded in 2008, Ideal Binary is a Dublin, Ireland based developer and publisher of interactive entertainment content. Building on its proprietary PopIris™ enhanced ebook engine, Ideal Binary develops highly innovative and entertaining software including interactive books and games. Ideal Binary’s PopIris™ engine is a groundbreaking development environment which allows the team to rapidly prototype, develop and publish rich “Pop Up” books featuring interactivity, games, puzzles and other innovative features. Apple, the Apple logo, iPhone, iPod, iPad and iTunes are registered trademarks of Apple Computer in the U.S. and/or other countries.
